Mar 3, 2021
In this episode, industry consultant (and MDM contributor across five decades!) Bruce Merrifield discusses post-COVID scenarios for distributors and the imperatives to transform into more customer-centric, profit-driven entities to compete effectively with digital sellers. Key question: What if customers want digital first, then virtual support as needed, and finally physical visits by the “experts” they select? What will you and your assigned, regular-calling rep do?