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The MDM Podcast

Learn the trends and strategies that will keep you in the lead for the long haul.

Interview with Doug Press of The Incentive Group on Customer Engagement

May 12, 2021

Former distribution CMO and expert in B2B customer loyalty programs Doug Press believes the core differentiators distributors have always had are the personal, deeply engaged relationships with customers. We talk about the strategy, tactics, monetization and metrics for how to best translate that critical asset...