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The MDM Podcast


Learn the trends and strategies that will keep you in the lead for the long haul.

May 19, 2020

Products, features and benefits. How are we doing (or not doing) on monthly goals set up with Supplier A or Supplier B? These are the day-to-day conversations that, while particularly urgent in the current uncharted pandemic-infested waters, can get in the way of deeper strategic conversations about how to create more value for customers. In this third podcast of our three-part series on innovation, Dorn Group’s J Schneider maps how to rethink your business model to build a more customer-centric and innovative organization.