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The MDM Podcast

Learn the trends and strategies that will keep you in the lead for the long haul.

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  2. Episode 11: Interview with Brian Gardner on revolutionizing your CRM processes

Episode 11: Interview with Brian Gardner on revolutionizing your CRM processes

Oct 15, 2020

In this episode, Brian Gardner, founder of SalesProcess360, demystifies the Sales Process Audit that industrial sales organizations can implement to get ROI from CRM. While CRM can be an impactful technology, Gardner stresses that organizations need the right processes in place to capitalize on their CRM investment. With over 25 years of experience in sales management and CRM, hear Gardner’s insight on how companies at all stages can get the most out of their sales process.